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Tiff Needell Series:
Carhuna Carpool

Category:

Marketing

Client:

Carhuna

Website

Industry:

Automotive / Film & TV

01 . Introduction

Join us on an exhilarating journey with Carhuna Carpool, a captivating TV series meticulously crafted by Digital Speed. Follow Tiff Needell, a renowned TV personality and Motorsport Icon, as he embarks on a cross-country adventure into the world of automotive excellence. From thrilling drives along the Monaco Grand Prix track with racing legend Thierry Boutsen to countryside escapades in the iconic Morgan off-roader, Carhuna Carpool promises an unforgettable exploration of automotive marvels.

02 . Our Work

Digital Speed took the lead with a vision to redefine Carhuna's online presence, cleverly aligning with their unique offerings. At the core of Carhuna's proposition lies the transparency and reliability of dealership auctions, a cornerstone of their platform. Leveraging this, we introduced an innovative concept where Tiff Needell not only scrutinized the cars but also collaborated with dealerships to enhance their visibility and credibility, thereby amplifying the platform's promise of transparent bidding.

Drawing upon our extensive network within the automotive industry, we carefully selected Tiff Needell, a natural fit whose expertise and charm perfectly complemented our vision. With meticulous attention to detail, our team conceptualized every facet of the series, from scouting picturesque locations to curating engaging routes and captivating narratives. We transformed each episode into a compelling story, weaving together elements of thrill, expertise, and authenticity.

In addition to crafting the series, our role extended to producing teaser trailers, captivating thumbnails, and attention-grabbing titles, ensuring an immersive viewer experience from start to finish. Through our holistic approach, we provided Carhuna with a comprehensive end-to-end production service, delivering exceptional value at an affordable cost.

03 . Conclusion

The collaboration between Digital Speed and Carhuna culminated in the creation of Carhuna Carpool, a testament to our team's creativity and dedication. Over the span of eight months, our series captivated over half a million viewers, with each film spanning a duration of 10 to 15 minutes. Not only did the series garner acclaim, but it also emerged as one of the primary sources of traffic on the Carhuna website, epitomizing our collective efforts in driving engagement and fostering brand loyalty. With Carhuna Carpool, we didn't just produce content; we crafted an immersive automotive experience that resonated with enthusiasts worldwide. As we continue to push the boundaries of creativity and innovation, Digital Speed remains steadfast in our commitment to delivering excellence, one compelling story at a time. Contact Digital Speed to discuss working with our in-house production team, creators and talent.

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