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RUF CTR2 Enters the Market

All Work

RUF CTR2 Enters the Market

An influencer marketing campaign for two rare classic cars. Our client asked us to come up with some ideas for marketing two iconic cars, one of which was the RUF CTR2. After coming up with a strategy, we used mentions from automotive influencers - individuals who have a dedicated social following and are viewed as experts within the industry - to market one of the hottest classic cars that just entered the market.

The Network Effect

We have close ties with several automotive industry influencers and are able to get high quality content produced on demand. Get in touch with us to discover how we use our network to achieve virality in the industry. If this is of interest and you think we could help grow your business too, please feel free to get in touch!

Challenge

After being approached by an International Auction house who had the vehicle under consignment, we tapped in to our network to market the cars from the 90s. We commissioned industry leading photographer TFJJ and directed the campaign, taking videos and pictures of the vehicle around iconic locations in the capital and spreading the iages on large accounts.

Results

What resulted in this controversial campaign put things on-the-line, literally. A carefully executed photograph with a well edited backdrop gave this image of the RUF CTR2 a virality factor. Within hours, the car was being shared all over social media. Our posts reached around 315,000 people in less than a week.

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