An influencer campaign for two very rare cars.
When one of the hottest RUF CTR2 enters the market, there is no chance we’d keep it quiet. After being approached by an International Auction house who had the vehicle under consignment, Digital Speed set to work in using our influencer network to spread the word that one of the hottest cars from the 90’s was on the market. Our influencer marketing campaign saw industry leading photographer TFJJ in front of the car, taking it around iconic locations in the capital.
What resulted in this controversial campaign put things on-the-line, literally. A carefully executed photograph with a well edited backdrop gave this image of the RUF CTR2 a virality factor. Within hours, the car world was fully aware of the CTR2 available for sale at the International Auction House. Our posts reached around 315,000 people in less than a week.
Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers - individuals who have a dedicated social following and are viewed as experts within their niche. Meet our influencers and discover how we use our network to achieve virality.
If this is of interest to you, please feel free to schedule in a call with us.