Getting Amari Verified
Digital Speed has partnered closely with AMARI Supercars, having been tasked to improve customer engagement, increase following and bring about a long-term digital strategy for the future. Our implemented strategy was tailored to suit the individual personality of the AMARI Supercars brand, and the tone was carefully considered during our regular consultations.
We translated the brand voice, culture and assets into digital text copy, images and stories on social media and website. Within a few months of working together, we utilised our network and skills and prepared AMARI for online verification.
AMARI Supercars was the first independent supercar dealership to get verified on Instagram in the UK. This gained our client recognition from industry influencers including TV personality Yiannimize, who subsequently went on to purchase a car from Amari. We created joint exposure from his visit, which saw AMARI Supercars feature in a YouTube video that went on to trend #7 Wordwide. Within 9 months, we generated a significant increase in engagement and followers increased by just over 20,000.